PROCESS
At DEDA, every piece begins with a vision — an emotion, a movement, a detail that inspires. From that spark, we shape designs that tell a story of femininity, strength, and timeless allure.
Inspiration & Design
Our creative journey starts with inspiration drawn from art, architecture, nature, and everyday encounters. We translate these impressions into sketches and concepts, exploring forms, textures, and colors that evoke emotion. Each design is imagined to honor individuality and celebrate the harmony between modernity and tradition.
Dialogue with Artisans
Once the design takes form, we open a dialogue with our couturières and artisans. Together, we explore techniques, fabrics, and details — discussing what is possible, what is new, and what remains eternal. This exchange bridges creative vision and craftsmanship, ensuring that every creation is both daring and impeccably made.
Pattern & Prototype
The next step is patronage — crafting the pattern that gives structure to imagination. Each piece is cut, assembled, and tested through the essayage (fitting) process, where adjustments are made by hand to achieve perfect proportion, comfort, and movement. This stage is where precision meets intuition.
Creation & Finishing
When the final pattern is approved, our artisans bring the piece to life with patience and mastery. Every seam, stitch, and finish reflects hours of work and attention to detail — a celebration of savoir-faire and devotion to beauty.
Presentation & Sharing
The finished pieces are then presented in our collections and made available through selected sales channels. Each garment carries with it not only the mark of DEDA’s design language but also the story of the hands and hearts that created it.