ETHICS
At Maison DEDA, we honor Tunisia’s ancestral savoir faire, preserving techniques passed down through generations while elevating them to meet the highest standards of international couture.
Our mission is to introduce the richness of Tunisian cultural heritage to the world, building bridges, initiating dialogue, and celebrating a culture whose depth and craftsmanship remain largely undiscovered.
Ethical Work and Fair Trade
Our artisans are the heart of every creation. Their decades of expertise and devotion shape the Maison’s identity. DEDA is committed to full transparency, ensuring fair pay, dignified working conditions, and public recognition for every artisan behind our pieces. We believe that luxury must coexist with integrity. True beauty begins with fairness.
Slow Fashion and Environmental Respect
Falling under the philosophy of slow fashion, DEDA’s creative process values quality, craftsmanship, and time over mass production. Each piece is a masterpiece born from patience and intention. We use high percentages of natural fabrics, reflecting our respect for the environment and our commitment to sustainability.
Cultural Impact
By reimagining traditional techniques through a contemporary lens, DEDA seeks to preserve an ancestral heritage on the verge of extinction. Every creation is not only a garment, it is a story, a tribute, and a living archive of Tunisia’s artistic soul.